Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

UPS Gets Ready for the Track

Published on .

UPS "Cars"
Those who have been following the "Race the Truck" NASCAR campaign for UPS know that driver Dale Jarrett, after years of prodding, has finally relented and agreed to take the UPS truck out on the oval. But that doesn't mean it's ready. Three new spots from The Martin Agency and Traktor -- the first of which breaks Sunday -- show UPS execs trying to handle the logistics of racing the truck, including problems of wind resistance, speed and what to do with all of Jarrett's old racecars.
Most Popular
In this article: