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Washington State Proves That Love and Smoke Don't Mix
Published on .
Washington Dept. of Health "Park"
Love is in the air…but so is smoke. The Washington State Department of Health aims to change that by targeting young lovebirds in its 2006 Smoking Prevention Campaign, with a pair of spots from Seattle-based agency Sedgwick Rd. that illustrate the mood-killing effects of smoking. The whimsical doll animation strikes a perfectly perverse balance between cute and morbid, with each spot depicting a boy and a girl on the verge of a romantic kiss, only to have the moment ruined by one partner putting something just as gross as a cigarette—like a hairball or a dead animal—in their mouth. (RH)