As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
Washington State Proves That Love and Smoke Don't Mix
Published on .
Washington Dept. of Health "Park"
Love is in the air…but so is smoke. The Washington State Department of Health aims to change that by targeting young lovebirds in its 2006 Smoking Prevention Campaign, with a pair of spots from Seattle-based agency Sedgwick Rd. that illustrate the mood-killing effects of smoking. The whimsical doll animation strikes a perfectly perverse balance between cute and morbid, with each spot depicting a boy and a girl on the verge of a romantic kiss, only to have the moment ruined by one partner putting something just as gross as a cigarette—like a hairball or a dead animal—in their mouth. (RH)