Wieden + Kennedy Experiments with NikeLab.com

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Junkyard crabs go head to head.
Wieden + Kennedy/Portland turns to some novel animation styles in a new pair of spots for the website nikelab.com. In one, a pair of mechanical crabs pop through a manhole in the middle of a junkyard and take each other on in a game of soccer. The live action and effects for "Crab" were handled by The Embassy Visual Effects, a visual effects company launched in Vancouver earlier this year.

In a second spot, Atlanta Falcons quarterback Michael Vick appears as a minotaur that looks ripped straight from the early-'80s fantasy film Clash of the Titans. And it almost was. The spot was created by Burbank studio Screen Novelties, which recently collaborated with Titans director Ray Harryhausen to complete a version of "The Tortoise and the Hare" that Harryhausen began in the 1950s.

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