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Y&R/Chicago, Traktor Spread Panic for Miller

Published on .

I can't taste my beer!
In the agency's second outing for Miller, Y&R/Chicago shows us a world in which beer has lost its taste. Men in bars and in their homes suddenly call out, "I can't taste my beer!" The panic spreads rapidly in the Traktor-directed spot, until we find the men who are immune to the epidemic. Miller Lite drinkers, of course.
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