Avon youth unit Future loses key execs to Pink
The future of Avon Future is in question. The Avon Products unit established primarily to launch a younger-skewing set of buyers and sellers through its Mark brand is without a president, a marketing head and a director of public relations. Doug Zarkin, executive director-consumer marketing and creative services, and Jennifer Wolinetz, executive director -PR, special events, have followed their former boss, Avon Future President Deborah Fine, to Limited Brand's Pink division, a Victoria's Secret lingerie brand geared to the 18-to-22-year-old set. An Avon spokeswoman said the unit, still staffed by a group of more than 35 employees, is up and running and plans to replace Ms. Fine.
Sears, Kmart puts squeeze on agencies
Sears Holding Corp., created by the merger of Sears, Roebuck & Co. and Kmart Holding Corp., last week started putting the squeeze on its agencies. The retailer cut the fees it pays to WPP Group's Y&R and Ogilvy & Mather, both of which are based in Chicago and incumbents on Sears, executives said. In response, Y&R cut freelancers and a handful of employees. Last year, Sears spent about $640 million on advertising, split between Y&R and Ogilvy. Kmart spent about $175 million; its agency was Grey Global Group's G2, New York, now part of WPP. The agencies and marketer declined to comment. AdAge.com QwikFIND aaq46f
Crow, `Parents' editor and former G&J CEO, dies
Elizabeth Crow, whose career in magazines spanned editing jobs at New York, Mademoiselle, Parents and who served as CEO of Gruner & Jahr USA Publishing, died April 4. She was 58 and had recently been diagnosed with cancer. Since March of 2004, Ms. Crow was VP-editorial director of Consumers Union, the nonprofit organization that publishes the ad-free Consumer Reports. Ms. Crow began in magazines as an editorial assistant at The New Yorker, and then moved on to New York, where she elevated the service section. "She started out as a secretary and wound up running that area as her own fief," said Byron Dobell, an editorial director of New York at that time. Ms. Crow eventually became New York's executive editor. In 1978 she became editor of Parents, and won a National Magazine Award for General Excellence. In 1988, she became CEO of G&J. In 1993, she went to Conde Nast Publications-which had previously offered her the top slot at Self-to be editor in chief of Mademoiselle. In recent years, she served as editorial director of Primedia's consumer magazines and VP -editorial director of Rodale's Women's Health Group. AdAge.com QwikFIND aaq46o
Computer Associates hired Donald R. Friedman, 58, who spent 30 years at IBM, including a stint as VP-marketing and strategy for the server group, as chief marketing officer. Ad Age.com QwikFIND aaq45w...Vanguard Car Rental USA, which operates Alamo Rent a Car and National Care Rental, named Jerry Dow, United Airlines' advertising chief, as its new chief marketing officer. Ad Age.com QwikFIND aaq46g ...Sally Preston, VP- publisher of Rodale's Organic Style, becomes a senior VP-publisher Martha Stewart Living. She replaces Suzanne Sobel, awho resigned suddenly March 1, mere days before company founder Martha Stewart was released from federal prison. AdAge.com QwikFIND aaq46r