RadioShack has had a raft of other changes lately, moving its corporate headquarters to a new campus, welcoming a new chief financial officer and a new CEO, even as it updates its store formats and adds its own lines of branded products to address competitive challenges.
Chief Marketing and Brand Officer Don Carroll would not disclose a time frame for the new brand positioning and advertising campaign, he did say it would be "sooner rather than later." When asked about the key Father's Day selling season (one of the biggest after the December holidays), he said, "Let's just say it's April, Father's Day is in June, and time is of the essence."
Mr. Carroll said RadioShack will maintain a staff at its headquarters in Fort Worth to handle some executional work and related duties. AdAge.com QwikFIND aaq51k
Kirshenbaum, former exec Carr settle out of court
MDC Partners' Kirshenbaum Bond & Partners settled a lawsuit brought by a former partner and general manager of its West Coast office, a lawyer for the agency said.
Nigel Carr, an account planner who worked in the New York office before becoming one-third owner, co-founder and general manager of KBP West, filed a lawsuit after the agency's sale to MDC, alleging the agency's principals tricked him into signing away his rights to his share of the West Coast operation prior to the agency's sale.
Mr. Carr was fired from KBP West on Jan. 5. A few weeks later, MDC bought a majority share of the agency, at first said to be worth $75 million, but later estimated to be about half of that, about $38 million. Mr. Carr alleged he was fired to keep from sharing in the agency's sale.
Mr. Carr's suit originally asked for $6 million, but the claim was later reduced to $2.6 million.
Lawyers for the agency and Mr. Carr declined to discuss details of the settlement. Mr. Carr called the agreement an "amicable settlement."
Last month, Matt Hofherr, who took Mr. Carr's place at the shop, left for independent agency Swirl. Porter Gale remains managing partner at KBP West. Many of the account and creative duties of the San Francisco office are now being shared with the New York office. AdAge.com QwikFIND aaq51p
Private-equity firm snaps up DoubleClick for $1.1B
Ad-serving company DoubleClick has agreed to be acquired for $1.1 billion in cash by San Francisco-based private equity firm Hellman & Friedman, according to a statement issued this morning.
JMI, a San Diego-based venture capital firm that specializes in software and technology business, has also joined Hellman & Friedman in the deal, which has been approved by DoubleClick's board but is still subject to shareholder approval.
DoubleClick posted a quarterly loss of $917,000 compared with a profit of $7.7 million a year ago. The company attributed the loss to the costs of exploring a sale. AdAge.com QwikFIND aaq51e
XM plans launch of Spanish-language channel
XM Radio will launch the first Spanish-language satellite-radio channel, in partnership with soccer play-by-play announcer and the chairman of Futbol de Primera, Andres Cantor.
The channel goes live in July and will also broadcast all sports from Latin America and Mexico, including boxing and baseball, along with the 2006 FIFA World Cup and real-time international sports reporting. XM already exclusively broadcasts MLB en Espanol as part of the $650 million, 11-year deal it signed last year with Major League Baseball.
Mr. Cantor, a legend in Hispanic sports media who is famous among soccer fans for his signature saying, "Go-o-o-a-l!" gives the channel an immediate identity and will provide guidance and direction for XM's Spanish-language sports programming. He is the head sports commentator for NBC Universal's Spanish-language TV network Telemundo. AdAge.com QwikFIND aaq51n
Sony unveils Mother's Day work; review continues
Sony Electronics has yet to settle on an agency to handle its $100 million creative ad account, but it is launching ads for digital-imaging devices in time for Mother's Day.
Emotion-packed vignettes provide the framework for several Sony imaging products just now hitting shelves, including the DVD7 camcorder that records directly to DVD, and an ultra-slim T7 Cyber Shot digital camera. The substantial media buy includes TV and print, and a separate Mother's Day-themed, four-page freestanding insert promoting Sony products in newspapers nationwide.
The ads were created by Bagby & Co., Chicago, a small roster shop for Sony. Media buying and planning was done by Interpublic Group of Cos.' Universal McCann.
Finalists for Sony's electronics review include: Havas' Arnold Worldwide, Boston, and McKinney and Silver, Durham, N.C.; and Publicis Groupe's Fallon, Minneapolis, and Saatchi & Saatchi, New York, pitching with sibling Team One, El Segundo, Calif. AdAge.com QwikFIND aaq51s