Frito-Lay launches `smart snack' label
Frito-Lay placed a new "smart snack" ribbon on the front of its baked snacks. The long-expected initiative (AA, Sept. 2, 2002) stems from the PepsiCo unit's ongoing relationship with Dr. Kenneth Cooper to better determine how to promote the nutritional aspects of existing products and develop healthier new ones. The ribbon highlights information usually found on the back panels, including calories and fat content. Guidelines for "smart snacks" maintain that a one-ounce serving of a snack contain 150 calories or less, have less than 35% of its calories from fat, less than 7% of its calories from saturated fat, contain no trans fat and have 240 milligrams or less of sodium. Frito-Lay is expected to support the package changes with advertising from roster shop BBDO, New York.
Duracell breaks new executions
Gillette Co.'s Duracell breaks"Make Believe," the first 30-second spot in a series of new executions for the "Trusted Everywhere" campaign. The effort stresses that whatever the purpose-powering a child's flashlight that illuminates an imagined stage or a light meter used while filming "The Two Towers"-Duracell batteries are the batteries of choice. The first of three commercials, created by The Acme Idea Company, South Norwalk, Conn., breaks today. In 2002, Duracell spent $48 million in measured media according to TNS Media Intelligence/CMR.
OnStar returns to TV advertising
In-vehicle telecommunications system OnStar returns to TV on the Sept. 21 Emmy Awards with a 15-second spot featuring its series of reality ads, currently running on radio and the Internet and in print. The spot, from Interpublic Group of Cos.' Campbell-Ewald, Warren, Mich., has audio from an actual recording of a subscriber call to an OnStar agent. The screen has minimal visuals. Other executions will roll out primarily on cable programming, an OnStar spokeswoman said. Meanwhile, Andrew Young, formerly advertising manager, was named director of OnStar marketing communications, replacing Christopher Hamer who joined Cadillac.
Publicis lands Minute Maid
The Coca-Cola Co. plans a major global advertising push behind its Minute Maid brands with Publicis Worldwide. The company will create a new overseas account for the Minute Maid brand, which had been handled by Coca-Cola's internal marketing departments in various regions until now. Minute Maid's agency in the U.S. is independent Doner, Southfield, Mich. A Minute Maid Co. spokesman did not know whether a review had been called or how many territories Publicis would be working in, though the Minute Maid brand is sold in 109 countries. While the value of the new account could not be determined, Coca-Cola spent $44 million in measured media on fruit juices and fruit-flavored drinks in 2002, according to TNS Media Intelligence/CMR. AdAge.com QwikFIND aao90q
`NYT' names Moss new features editor
Adam Moss, Advertising Age's Editor of the Year in 2001 for his work at The New York Times Magazine, has been named the Times' assistant managing editor for features, a newly created position. In his new role, Mr. Moss will oversee a hodgepodge of Times soft-news sections, including the daily Arts; the weekly Arts & Leisure, Book Review, Travel, tech section Circuits, Real Estate and Escapes; and sundry special sections. The change goes into effect, Mr. Moss said, once his as-yet-unnamed successor takes the reins at the magazine, which Mr. Moss will continue to oversee. Also, on July 31, the Times named Jill Abramson and John M. Geddes managing editors. Ms. Abramson had been the paper's Washington bureau chief, and Mr. Geddes had been deputy managing editor. AdAge.com QwikFIND aao90o
Havas creative shop McKinney & Silver appointed Joni Madison to the newly created post of chief operating officer. Ms. Madison, 40, was previously senior VP- chief of operations at the Raleigh, N.C.-based agency. AdAge.com QwikFIND aao90m. ... Gap Inc.'s Old Navy division hired independent Vidal Partnership, New York, to handle its first Hispanic-targeted TV campaign, according to executives close to the review. Spending has not been determined. ... San Antonio-based, Taco Cabana handed creative advertising duties to WestWayne, Atlanta, following review, the marketer said. Published reports peg the account at $10 million, although the chain spent just under $2 million in measured media in 2002, according to TNS Media Intelligence/CMR.