TBS sets deal for `Sex and the City'
Next June, "Sex and the City" fans can turn to TBS Superstation to catch reruns of HBO's long-running comedy of sexual manners. TBS Superstation acquired the rights to run a sanitized version of the steamy show for weekly prime-time airing, and the network is selling ad time, including looking for a lead sponsor. "This is virgin territory for advertisers," said David Levy, president-entertainment sales and marketing, Turner Broadcasting. A spokesman at Turner said the added footage will include scenes that did not appear in the original broadcast. TBS has acquired a package of programs that were created by the producers for syndication.TBS has acquired all six seasons of the show for 15 months for an undisclosed sum, to begin airing following the end of the show's run on HBO in April 2004. AdAge.com QwikFIND aap03w
Task force to vet digital-upfront idea
Following discussions at the iMedia Brand Summit in New Mexico last month, a task force of marketers, agency media executives and online publishers is forming to determine the efficacy and mechanics of an online-media preview event for 2004. Headed by Neil Perry, former senior director for national marketing at McDonald's Corp. and now an independent marketing consultant whose first client is iMedia, the group will determine within the next 30 to 45 days whether there is enough momentum to hold a "fall preview." The forum is being conceived as a way marketers can hear from online publishers and networks about new content, ad sizes, sections, services and sponsorship packages.
Grey looks to sell public-affairs unit
Grey Global Group has hired investment bank Bear Sterns to solicit bids for its public-affairs arm, APCO Worldwide, Washington, D.C. Grey holds a 70% stake in the agency, which has revenues in the region of $47 million. The balance is retained by the agency President-CEO Margery Kraus, and she will likely be one of the bidders for the company. The agency has worked on government and international issues for clients such as Microsoft and Avis. AdAge.com QwikFIND aap04a
Dr Pepper/7Up looks for ad head
John Clarke, chief advertising officer for Dr Pepper/7Up, is retiring, according to executives who attended last week's Dr Pepper bottlers meeting in Las Vegas. His decision follows parent Cadbury Schweppes' announcement last month that it will streamline its Americas Beverages group, which houses Dr Pepper/ 7Up, Snapple Beverage Group and Mott's, into an "integrated and fully functional design." The London-based company said it had begun an internal and external search for a head of brand marketing for Americas Beverages, a new post. It also affirmed that Jim Trebilcock, senior VP-consumer marketing for Dr Pepper/7Up, and Michael Sands, chief marketing officer for Snapple/Mott's, would continue in their current posts. Both are being considered for the post. Dr Pepper/7Up representatives declined to comment. AdAge.com QwikFIND aap04g
Hyundai VP rejoins Continental Auto
Brian Miller rejoined Continental Automotive Systems, North America, on Oct.1 in the new post of marketing director, a spokeswoman said. As first reported on AdAge.com, Mr. Miller left his post as VP-marketing, Hyundai Motor America on Sept. 30, the third executive to leave in a month. Former President-CEO Finnbar O'Neill left in early September for the CEO job at Mitsubishi Motors North America, followed by Michael Tocci, general manager of Hyundai's Eastern region, who joined Mr. O'Neill at Mitsubishi as senior VP-sales, distribution and fleet. Mr. Miller joined Hyundai in June, after leaving Continental as VP-marketing of its Teves brake unit. In his new job he will oversee Continental's tire, brake and Temic electronics unit, the first time marketing for the three divisions of the German auto-parts marketer has been unified. Hyundai said a search has started for Mr. Miller's successor. AdAge.com QwikFIND aap04j
Cathryn Fischer, VP-chief global marketing officer at Goodyear Tire & Rubber Co., resigned. A spokesman said she will not be replaced because her group is being realigned. She joined in April 2001, and during her tenure worked with Omnicom Group's Goodby, Silverstein & Partners, San Francisco, to develop the tagline "On the wings of Goodyear," which was used in a campaign that featured its winged-foot logo. AdAge.com QwikFIND aap04c