Lincoln Navigator uses Magic in ads
Earvin "Magic" johnson banters with his son, Andre, about the "hot" 2004 Lincoln Navigator SUV in the latest general-market TV spot that broke last week nationally on Fox Sports. It's the basketball great's first ad with Ford Motor Co. since inking a multi-year deal with Lincoln Mercury in July. WPP's Y&R Advertising, Dearborn, Mich., handled. Lincoln's ad support for the SUV slipped from $64 million last year to just $5 million in the first half of 2003, according to TNS Media Intelligence/CMR. Lincoln said Navigator sales through October rose by 20% to 30,064 units vs. a year ago. AdAge.com QwikFIND aap13d
Rolling Stones sing for Best Buy
Best Buy enlisted the Rolling Stones as pitchmen for its latest campaign, the exclusive North American launch of the band's four-DVD box set, "Four Flicks." The Stones will appear on Best Buy TV and print ads, online advertising, Sunday circulars and in-store advertising. Best Buy will also air a branded showcase on TiVo, which will include one of the spots and a four-minute clip of "Honky Tonk Women" from the DVD. Another 1.5 million pieces of e-mail will offer a clip of "Satisfaction" and a link to the Best Buy Web site to pre-order the set. Additionally, a 60-second spot will air on the Jumbotron screen above New York's Times Square Nov. 11 to mark the release date. The TV spots continue Best Buy's "Thousands of possibilities" campaign, where shoppers are transported from the store to an experience around the product they are shopping for; in this case, a young woman and the salesman wind up front-row center at a Stones concert. Read more and see the clip: AdAge.com QwikFIND aap13s
Pepsi trades in Joy for focus on cola
Pepsico is changing the tagline used in advertising for its soft-drink brand, Pepsi-Cola, executives close to the marketer said. The current theme, "Joy of Pepsi," will be replaced with "Pepsi. It's the Cola." Several top commercial directors, including Joe Pytka and Kinka Usher, are developing a product-focused campaign with the brand's ad agency, Omnicom Group's BBDO, New York, the executives said. BBDO referred calls to Pepsi-Cola North America. The first set of ads, set to break around the Thanksgiving holiday, will not include celebrities-a tactic the marketer has relied heavily on in its advertising-but rather focus on the "food compatibility" of its main cola brand. AdAge.com QwikFIND aap13i
Havas completes majority of layoffs
Havas executives said the company has completed 70% to 80% of 850 layoffs expected as part of a previously announced restructuring, and is more than halfway through a consolidation of its marketing services operations. President-Chief Operating Officer Bob Schmetterer said two-thirds of the targeted Arnold units have been integrated into Euro RSCG, as well as 50% of marketing services businesses under the Specialized Services unit. Meanwhile, the sale of businesses marked for disposal has progressed slowly. Chairman-CEO Alain de Pouzilhac said one unit, U.K. call center Contact 24, has been sold and two other units are expected to be sold in coming weeks. AdAge.com QwikFIND aap13c
Omnicom buys Harrison Shriftman
Omnicom Group acquired event and public relations firm Harrison Shriftman for an undisclosed figure. The agency will become part of the Radiate Group unit, Boca Raton, Fla., which houses a collection of specialist event marketing companies. Harrison Shriftman was formed eight years ago by co-presidents Elizabeth Harrison and Lara Shriftman and has 43 employees in offices in New York, Los Angeles and Miami. Ms. Shriftman said the agency has annual revenue "just under $5 million." Clients include the Delano Hotel, Miami, and the Hard Rock Hotel and Casino, Las Vegas.
Rosemary Ryan, president of Kirshenbaum Bond & Partners, New York, is expected to join WPP Group's J. Walter Thompson as president of its New York office, according to agency executives. The post has been vacant since 2001. Bob Jeffries had held the post before being named president and then CEO of the WPP agency. A spokesman for JWT did not return calls. AdAge.com QwikFIND aap13t... Ogilvy & Mather, New York, hired Simon Pearce as senior partner, executive group director to work on its SAB-Miller accounts globally. He was previously managing director at Amster Yard, where he was managing director and was director-national brand advertising on Coca-Cola. In the U.S., Ogilvy handles Miller Lite, Miller Genuine Draft and Pilsner Urquell.