The Week

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Most Popular selected independent Doner, Southfield, Mich., to handle creative duties for its estimated $75 million account, according executives close to the matter. declined to comment. Doner beat out Interpublic Group of Cos.' Hill, Holliday, Connors, Cosmopulos, in Boston, for the account. The agencies could not immediately be reached. QwikFIND aap39t

Coke CEO Daft to retire at year end

Faced with an increasingly difficult competitive environment in the carbonated soft-drink industry, Coca-Cola Co. Chairman-CEO Douglas N. Daft said he plans to retire at the end of 2004, citing "personal wishes." Mr. Daft's decision could pave the way for Steve Heyer, president-chief operating officer, to succeed him. "In 1999, when the company's board asked me to assume the position of chairman and CEO, this company faced a number of significant structural and strategic challenges," Mr. Daft said in a statement. "Today, our brands are stronger and our global production and marketing system has been restored to health. I am proud of what we have accomplished." While the company's board of directors is hiring a search firm to identify external candidates for the post, Mr. Heyer is the sole internal candidate and is considered by observers to be a shoo-in to become the next CEO. Neither Mr. Daft nor Mr. Heyer would comment further, a spokeswoman said. QwikFIND aap39w

Palmolive icon Madge dies at 86

Jan Miner, the actress who made Madge the Manicurist a household name for Palmolive dishwashing soap, died Feb. 16. She was 86. Although well-known as a stage and radio actress, Ms. Miner's most famous role was as Madge in commercials for the Colgate-Palmolive soap brand positioned as a "beauty prescription for hands that do dishes." Madge's clients at the salon would ask how gentle the soap was on hands, which prompted the famed advertising response, "You're soaking in it." Ms. Miner played the character for 26 years, and is said to have made more than 92 commercials for the brand before Colgate-Palmolive retired Madge in 1991. QwikFIND aap38x

E-Trade encourages wary investors in ads

E-Trade financial breaks a campaign this week to reach out to gun-shy investors encouraged by the stock market's rebound, but still spooked by the recent rash of Wall Street scandals. The campaign, the first work for the broker from Martin/Williams, Minneapolis, is part of the company's efforts to promote its broad-based diversified services. E-Trade plans to spend more than $90 million dollars this year marketing its services, an increase of $40 million to $50 million over last year. E-Trade will sponsor the NCAA tournament broadcasts this year and may also increase its national media schedule, said Chief Marketing Officer Pamela Kramer. For more, see

Mohegan Sun narrows review

Gaming and casino operator Mohegan Sun named four agencies to compete in the next phase of a review for its advertising and media planning business, a spokesman for the company said. The incumbent, independent Cliff Freeman & Partners, New York, will defend its account against MDC Partners' Kirshenbaum Bond & Partners, New York; Bartle Bogle Hegarty, New York, 49%-owned by Publicis Groupe; and Interpublic's Mullen, Wenham, Mass. Media spending for the year is expected to reach $25 million to $30 million, according to an executive familiar with the marketer's plans. QwikFIND aap38u


WPP Group's Ogilvy & Mather cut a number of jobs from its Los Angeles office as it shifts a portion of its Motorola account to its New York office, a spokeswoman for the agency said. The spokeswoman said "less than 10 people" were laid off. QwikFIND aap39f ... Retailer TJX Cos. named Hill Holliday as its agency for broadcast planning and buying on an estimated $6 million Bob's Stores account, the agency said. TJX, Framingham, Mass., handed the business to Hill Holliday without a review, making the shop responsible for all of its broadcast planning and buying. QwikFIND aap39s

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