MediaVest launches print-buying unit
Publicis Groupe's MediaVest, a unit of Starcom MediaVest Group, is launching a print-buying unit headquartered in New York, the company said last week. MediaVest recruited Robin Steinberg from Aegis Group's Carat USA to lead the entity. As Carat's VP-director of Pfizer Print Services, she oversaw hundreds of millions of dollars in print buying annually for the pharmaceutical giant; her new mission is to to develop print media programs for MediaVest clients, and also build the new unit's revenues. Until now, MediaVest's print buying has been managed by agency planning groups as well as dedicated print teams. MediaVest's current print team for client Kraft, now in Chicago operating from offices of MediaVest sibling Starcom, will relocate to New York. At Carat, a successor to Ms. Steinberg will be named soon, said David Verklin, CEO-Carat North America.AdAge.com QwikFIND aap53k
`Subservient' bird a viral hit for BK
Burger King's latest chicken launch is a hit, but will it make the flagging burger giant cool again with young men or even sell sandwiches? Within a week of launching its "subservient chicken" viral campaign to promote its month-old TenderCrisp sandwich, Burger King Corp. is claiming more than 46 million hits on its subservientchicken.com Web site. Aimed at raising awareness for the whole filet sandwich and reinforcing the No. 3 burger chain's "Have it your way" theme, the campaign, via MDC Partners' Crispin Porter & Bogusky, Miami features a man dressed in a Victorian-style chicken costume that viewers can boss around, thereby, having your way with it. Four TV spots, including one to break this week supporting a spicy version, also supports the effort.
McD's introduces `Go Active' meal
McDonald's Corp. last week used a Washington news conference to trumpet the national rollout of the company's first adult Happy Meal, several menu expansions and health promotion programs-all as part of its "balanced lifestyle platform" to underscore its cooperation with government officials in the fight against fat. For a month beginning May 11, the Golden Arches will offer its "Go Active" Happy Meal with a premium salad; bottled water; a brochure from Oprah Winfrey's personal trainer, Bob Greene; and a pedometer. Backing the program, headed by Omnicom Group's TBWA Worldwide, is a TV spot from Publicis Groupe's Leo Burnett USA, Chicago. Critics charged McDonald's with using the program for public relations rather than public health.
As expected, Gary Epstein, CEO of Euro RSCG Chicago, is resigning from his post in June, he confirmed to staffers in an April 12 memo. Jim Heekin, chairman-CEO of the Havas-owned network also sent a memo to staff reasserting his commitment to the Chicago market and that the agency would "soon have news" about new leadership. An agency spokeswoman confirmed the decision. The announcements were the latest in a string of client defections, layoffs and management changes at the Havas-owned agency (AA, March 1). AdAge.com QwikFIND aap53r ... Audit Burea of Circulatons' board of directors elected Robert Troutbeck, president of Troutbeck Chernoff, Toronto, as chairman April 12. Effective immediately he will replace Michael Browner, who retired at the beginning of this month. ... Suzanne Grimes, publisher of Conde Nast Publications' Glamour, left the company April 13. She was replaced by William Wackermann, the former publisher of Fairchild Publications' Details. The personnel move is the first under Conde Nast's new president-CEO, Charles H. Townsend, who succeeded Steven T. Florio earlier this year. AdAge.com QwikFIND aap53t