The Week

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Media conglomerate Time Warner hired agency veteran John Partilla to lead its global marketing unit, succeeding Michael J. Kelly, who in January moved to lead advertising sales at Time Warner's America Online. As president-global marketing, Mr. Partilla reports directly to Don Logan, chairman-media and communications, and will be responsible for crafting deals involving multiple Time Warner properties. "We want our group to get involved at an earlier stage of the process, and capture a larger share of the [advertising] spend," said Mr. Logan. Mr. Partilla, an 18-year veteran of WPP Group's Young & Rubicam and the founder of Brand Buzz, brings "experience collaborating with various corporate units as well as fresh innovative thinking," Mr. Logan said. At Brand Buzz, Rick Eiserman, a marketing executive for Young & Rubicam brands, was tapped as CEO, while Jennifer Kohl, executive director-integrated media, becomes chief operating officer. AdAge.com QwikFIND aap59j

McD's CEO has cancer operation

McDonald's disclosure last week that Charlie Bell, who took over as president-CEO of McDonald's Corp. last month after the unexpected death of Chairman-CEO Jim Cantalupo, was recovering from colon-rectal cancer surgery, underscored the restaurant chain's need to establish a succession plan. "During his recuperation, which is expected to be brief, Mr. Bell remains president and CEO," said a company statement. "He has expressed great confidence in his management team's ability to stay focused and continue the momentum that is revitalizing McDonald's business results." It is unclear how or when the cancer was discovered. McDonald's declined to comment further, citing Mr. Bell's privacy. Mr. Bell was elevated to his current post April 19 after Mr. Cantalupo died of a heart attack in Orlando, Fla., during the company's worldwide convention. AdAge.com QwikFIND aap60h

`O At Home' to launch this week

The Hearst Magazines/Harpo Productions O, The Oprah Magazine rolls out its first line extension O At Home on May 11. One-and-a-half-million copies will be distributed to newsstands. This issue and the other planned for October have a rate base of 600,000. The move is in keeping with magazine companies' recent preference to leverage new magazines off existing brands-like Conde Nast Publications did with Cargo and the forthcoming home version of Lucky-a natural competitor for O At Home. That is if O At Home launches for real. Currently, a spokeswoman said, there are no plans for publication in 2005.

Detroit agencies switch up execs

High-profile changes in Detroit agency executive ranks continued last week. Gary Topolewski, 47, the chairman-chief creative officer of Publicis Groupe's Troy-based Chemistri unit, jumped ship to join the local office of Omnicom Group's BBDO Worldwide, also in Troy. Mr. Topolewski, who worked on General Motors brands at Chemistri, will be co-chief creative officer working on DaimlerChrysler. His departure spurred Leo Burnett Worldwide President Tom Bernardin to say the company would investigate the circumstances surrounding his departure. Mr. Topolewski's defection came a week after Chemistri President-CEO Patrick Sherwood announced he was leaving in June. On a less controversial note, Omnicom's PHD named Mike O'Malley, 52, president of its Detroit office, a newly created position. He had been a consultant since last year and before that was president of WPP Group's J. Walter Thompson in Detroit and Houston. AdAge.com QwikFIND aap59g, aap60b

FYI...

Publicis Groupe's Publicis & Hal Riney, San Francisco, shuffled the creative leadership on its Sprint account, naming Jon Soto, 42, to senior VP-group creative director. Mr. Soto, previously associate creative director at Omnicom Group's Goodby, Silverstein & Partners, San Francisco, will team with Jae Goodman, also senior VP-group creative director. Mike Mazza, creative director, credited with producing the black-trenchcoat-wearing Sprint man, is leaving the agency to be executive creative director of a newly merged San Francisco and Los Angeles office of WPP Group's J. Walter Thompson.

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