`Sun-Times' reveals circ irregularities
Hollinger International's Chicago Sun-Times revealed June 15 it had overstated circulation figures "over the past several years," and that it was conducting an internal review into those figures. Audit Bureau of Circulations audits conducted in 2003 and 2002 found very little variance with the Sun-Times-reported figures, however, and ABC announced June 16 it was recalling several recent Sun-Times circulation reports pending its own investigation. In its statement, ABC said its audits "are not designed to detect a concerted deliberate intent to misstate information." The Sun-Times said its own review could be completed by the end of July.
`Do not e-mail' list rejected by FTC
Rejecting the concept of a national e-mail registry akin to the telemarketing Do Not Call Registry, the Federal Trade Commission on June 15 told Congress it favors spam controls based on authenticating technologies that can verify the source of an e-mail message. Some legislators viewed the widely acknowledged success of the national do-not-call telemarketing list as the most likely model for controlling the tidal wave of unsolicited pitches that wash across the nation's e-mail networks every day. FTC Chairman Tim Muris explained that a do-not-e-mail list could actually have the opposite effect, because it would provide spammers with a vast store of working e-mail addresses they could use to blast consumers. AdAge.com QwikFIND aap72u
Rubbermaid taps Berlin Cameron
Newell Rubbermaid's Foodservice Products, North America, whose brands include Stainshield, Serve-n-Saver and TakeAlongs food-storage containers, last week tapped WPP Group's Berlin Cameron/Red Cell to handle advertising and sibling company MindShare for media buying. A former brand manager at Coca-Cola Co., Charles Robinson, VP-brand management, Foodservice Products North America, worked closely with Berlin Cameron's Ewen Cameron, CEO, and creative director Izzy DeBellis on the launch of bottled water Dasani. "They have an uncanny knack for figuring out [a product's] most salient emotional benefit to users," Mr. Robinson said. The $5 million business was previously handled by Interpublic Group of Cos.' McCann Erickson and Universal McCann, both New York..
ING Direct, a unit of Dutch bank ING Group, has split with Bartle Bogle Hegarty, which handled its TV and print advertising for the financial services firm since March 2002, an ING Direct spokeswoman said. Asked if a review is planned, she said, "nothing has been decided." ... Tom Burrell, CEO of African-American marketing agency Burrell Communications, Chicago, will turn over the reins to three newly named managing partners, according to the agency. Mr. Burrell, 65, is taking on the title of chairman emeritus at the agency, which is 49% owned by Publicis Groupe. AdAge.com QwikFIND aap73c