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Work - Unilever: I Can't Believe It's Not Butter

Published on .

Unilever has chosen rocker Ozzy Osbourne as brand spokesman for the "I Can't Believe It's Not Butter" brand in the U.K. The first spot, from Mother, London, introduces the campaign theme of "brilliant impersonation" and features the Prince of Darkness making cakes alongside an Ozzy look-a-like. It plays on the humor of being unable to tell the difference between the two Ozzies or between the product and real butter.
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