Burger King "Wake Up with the King"

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The idea of breakfast in bed got some tasty weirdness in this spot for the double croissanwich. A groggy guy rises from his sleep, awakened by the King, a dude wearing velvet robes and a too-big -for-his body royal mask. The rouser gives the sleeping beauty an overextended, oddly loving look, then turns to present him the grub. Even the requisite product shot gets a clever self-mocking, accompanied by a gruff V.O. that reads "Egg and meat and cheese. . . and meat and cheese."

Client: Burger King Agency: Crispin Porter + Bogusky, Miami ECD: Alex Bogusky CD: Andrew Keller ACD: Rob Reilly CW: Bob Cianfrone AD: Mark Taylor Agency EP: Dave Rolfe Agency Producers: Dave Rolfe, Aymi Gonzalez Agency Music Producer: Bill Meadows Director: Martin Granger/Moxie Pictures DP: Tony Wolberg EPs: Lizzie Schwartz, Robert Fernandez Producer: Tony Cantale Editor: Gavin Cutler, Mackenzie Cutler Effects: The Mill/N.Y. VFX Artist: Angus Kneale Music: Mutato Muzika

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