Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Campaign: Burger King "Chicken Fight"

Published on .

Chicken got the lean and mean treatment in this campaign promoting the Tender Crisp and Spicy Tender Crisp sandwiches via a boxing match between the eponymous birds. Directed by @radical.media's The Glue Society, the campaign launched with spots that chronicled the pugilistic fouls' preparation for The Chicken Sandwich World Championship, an 11-minute bout that aired last November on DirecTV. Of course, there was the accompanying website, which allowed visitors to shout commands to the costumed cockfighters via computer mic.

Client: Burger King Agency: Crispin Porter + Bogusky, Miami ECD: Alex Bogusky CD: Andrew Keller ACD: Rob Reilly CW: Rob Strasberg AD: James Dawson-Hollis Agency EPs: Rupert Samuel, Dave Rolfe Agency Producer: Corey Bartha Agency Music Producer: Bill Meadows Director: The Glue Society/@radical.media DP: Igor Jadue Lillo Producer: Jeremy Barrett Editorial Company: Cosmo Street Editor: Chan Hatcher Music Company: Beacon Street Studios Composers: Andrew Feltenstein, John Nau Motion Graphics Company: Brand New School, Santa Monica Designer/Animator: Maithy Tran Sr. Animator: Trix Taylor

Most Popular
In this article: