Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Campaign: Burger King "Subservient Chicken"

Published on .

It's easy to imagine these spots becoming a full-blown film called Fowl Play considering the way CP+B fetishized food in such a dirty way. Turns out, they were just all about promoting chicken, just the way you like it-in a sandwich that is. In any case, the clutter-busting clucker, executed with nice nasty touches by Rocky Morton, was artfully tied to an even more entertaining web-affair, subservientchicken.com (see p. 52), where visitors could command the feathered dumpling to do practically anything.

Client: Burger King Agency: Crispin Porter + Bogusky ECD: Alex Bogusky CD: Andrew Keller ACD: Rob Reilly CW: Bob Cianfrone AD: Mark Taylor Agency EP: Dave Rolfe Agency Producer: Terry Stavoe Director: Rocky Morton/MJZ, Los Angeles Editorial Company: 89 Editorial Editors: Paul Kelly, Ken Rosenberg Music Companies: Beacon Street Studios, Mutato Muzika Composers: Mark Mothersbaugh, Andrew Feltenstein

Most Popular
In this article: