This rebranding effort for TBS produced a densely-packed treasure trove of hilarious gems. Keen copywriting as well as meticulous direction from Jim Jenkins helped to transform TBS into the "Very Funny" channel, via outrageous scenarios in which average citizens report their purportedly "funny" situations to a futuristic TBS Call Center. Straight-playing operators assess and give them permission to laugh, at varying degrees. Green lights go out to an elderly gentleman at an art show, bearing busty arm candy and eating fake grapes, an office brown-noser, and a businessman who makes a buffoon of his sauce-stained self in front of grumpy Japanese clientele.
Client: TBS Agency: Publicis/New York Worldwide CD: David Droga CDs: Howard Willmott, Duncan Marshall CW: Eric Quennoy AD: Jason Levine Agency Producer: Colin Pearsall Director: Jim Jenkins/Hungry Man/N.Y. DP: Ramsey Nickell Executive Producer: Stephen Orent Editor: Gavin Cutler/MacKenzie Cutler Effects: The Mill/N.Y. Sound Design: Marshall Grupp Audio Post Production: Sound Lounge, New York