The Black Eyed Peas and Santana's hot tunes combined with splashy music video glam yield just the kind of high a b-ball fan would get anticipating the NBA playoffs. The spots originally debuted and ran on ESPN but generated so much excitement that ABC decided to run them on the mother channel during the finals. Pure, visceral pleasure, and an appropriate tack to take for this kind of sports party.
Client: ESPN/ABC Agency: Wieden + Kennedy/N.Y. ECDs: Ty Montague, Todd Waterbury ACDs: Kevin Proudfoot, Paul Renner CW: Ilicia Winokur AD: Jesse Coulter Agency Producer: Jesse Wann Director: Brian Beletic/Smuggler Editor: Maury Loeb/ P.S. 260 Effects: Brandname VFX Artist: Colin Stackpole Titles: Eyeball, New York Musical Artists: Black Eyed Peas featuring Carlos Santana