This award-winning campaign shed light on the guts it takes for gays to come out even today. Aiming to increase gay voter participation, the series of documentary spots, expertly captured by The Oil Factory's Doug Pray, follows real people on the verge of coming out at the workplace, in states where they have no legal recourse against workplace discrimination. The final outcome isn't shown on the tube, but viewers are directed to www.turnout.org to find out what happens. The effort drew its inspiration from the history books, according to senior writer Eric Gutierrez and senior AD Jason Stanfield. "In our concepting phase, we realized there's probably no moment in the Civil Rights era that better illuminated white folks than the Rosa Parks bus incident. Her small act of courage served as a great national commercial for civil rights."
Client: The Gill Foundation Agency: DDB/Seattle ECD: Fred Hammerquist ACD/CW: Eric Gutierrez Senior AD: Jason Stanfield Director: Doug Pray/ Oil Factory, Inc., Hollywood DP: Robert Bennett EP: Niki Polyocan, Billy Poveda Producer: James Pluda Editor: Doug Pray Audio Post Production: Clatter & Din Audio Mixer: Vince Werner