Real life pauses to become real pictures via mind-boggling visuals in this spot starring the director himself. The simply executed effects bring an unobtrusive grace to the spot's overall charm, continuing HP's gorgeous visual legacy. "The first spot said that digital photography is a revolution and anything could be a picture," director Francois Vogel, who also directed "You," explains. "The second one is a continuation of real photography, saying we can print those images as well."
Client: HP Agency: Goodby, Silverstein & Partners, San Francisco CDs: Rich Silverstein John Norman CD/CW: Steve Simpson Agency EP: Josh Reynolds Director: Francois Vogel/Paranoid Projects @ Tool DP: Adam Kimmel EPs: Jennifer Siegel, Claude Letessier Producer: Mark Fetterman Editor: Hal Honigsberg/Chrome/Santa Monica Effects: Zoic Studios VFX Producer: Carla Attanasio Music Supervision: Agoraphone Final Mix: LIME Studios Motion Design & Graphic Company: Prologue