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Mastercard "Dog Trilogy"

Published on .

The enduring "Priceless" campaign tripled with intensity in this series of spots that debuted at the 2004 Oscars, telling the tale of a lost pup who gets separated from his family and encounters various do-gooders during his journey back home. The emotional finesse of features great Scott Hicks, coupled with Ant Music's gorgeous symphonic accompaniment, make for unabashedly enjoyable cinema-style entertainment.

Client: Mastercard Agency: McCann-Erickson/N.Y. ECD: Joyce King Thomas Senior CW: Lisa Bandriff Senior AD: Kathy Kuhn Agency EP: Sally Hotchkiss Music Producer: Mike Boris Director: Scott Hicks/Independent Media EP: Sally Hotchkiss Editor: Hank Corwin/ Lost Planet Music Company: Ant Music

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