This cross-promotional effort between ESPN and Miller featured a series of 90-second shorts that aired during the sports channel's signature programming like Sportscenter. "The Squeeze" follows a family of diehard Red Sox fans who come to a crossroads when their Uncle Mack passes away during game 6 of the World Series. The dilemma? His funeral is set for the day of Game 7, when he, and the mourning fans had hoped to see the end of the fabled Boston curse. What unravels in the four episodes is a poignant yet nailbiting branded content pleaser.
Client: Miller/ESPN Agency: Ground Zero, Marina Del Ray CD: Court Crandall CWs: Sean Vij, Court Crandall Agency EP: Monique Veillette Agency Producer: Heidi Hawkings Director: Laurence Thrush/Headquarters, Santa Monica DP: Eric Treml EPs: Tom Mooney, Shelly Townsend Line Producer: Adam Gross Editor: Kelly McClean/Cosmo Street Effects: A52, L.A. VFX Artist: Ben Looram Sound Designer: Tim Gedemer Music: Spank Music Composer: P.J. Hanke Audio Post: Lime Studios Sound Engineers: Mark Meyuhas, Loren Silber