×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Nike "Magnet"

Published on .

Lance Armstrong becomes the cycling Pied Piper on this particular journey, gorgeously directed by Jake Scott. As he speeds through various landscapes, he becomes a human magnet, drawing Harley riders, buffalo, a flock of birds. A soothing folksy tune from Elias helps to set the spot's appropriately intimate tone.

Client: Nike Agency: Wieden + Kennedy/Portland CDs: Mike Byrne, Hal Curtis CW: Mike Byrne AD: James Selman Agency Producer: Vic Palumbo Director: Jake Scott/RSA USA, Los Angeles DP: Max Malkin Executive Producer: Fran McGivern Editor: Angus Wall/Rock Paper Scissors, L.A. Effects: A52 VFX Supervisor: Patrick Murphy Sound Design: 740 Sound Design, Santa Monica; Dane Tracks Sound Designers: Eddie Kim, Dane Davis Music Company: Elias Arts Composers: Jimmy Haun, Dave Wittman

Most Popular
In this article: