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Nike "What If"

Published on .

This imaginative stunner, captured via the lens of former Traktor Ulf Johansson, depicts a surreally shifted sports universe where athletic greats excel in unexpected terrain. Lance Armstrong dukes it out in the boxing ring, Marion Jones leaps across the gymnastic floor, and Randy "The Big Unit" Johnson, knocks them down at the bowling alley.

Client: Nike Agency: Wieden + Kennedy/Portland CD/CW: Mike Byrne CD/AD: Hal Curtis Agency Producer: Jennifer Smieja Director: Ulf Johansson/Smith & Jones, L.A. Line Producer: Phillipa Smith Editor: Gavin Cutler/MacKenzie Cutler Effects: Sea Leval Music: Eleven Studios, Santa Monica Graphics: W+K Studio

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