Paper and staples pimping goes on a free-wheeling ride with the Rubberband Man, a fun-loving supply guy who appears in the nick of time for his suited coworkers, dishing out the various goods as he bops through the cubicled halls to the eponymous R&B classic from The Spinners. "We were aware of the fact that there's OfficeMax, Office Depot and Staples and the lines start to blur between them sometimes, so we wanted something that would make OfficeMax stand out a little bit," GCD Dan Pogany notes. "The song was one consideration. The other was that we wanted to shoot in an out-of-store environment." The spot took off so well it later spawned an equally enjoyable Christmas effort that imagined the Rubberband Man in a Frosty-inspired animated universe.
Client: OfficeMax Agency: DDB/Chicago CCO: Bob Scarpelli CD: Vinny Warren GCD: Don Pogany ACDs: Tim Nichols, Bruce Ritter, Scott Smith CW: Shane Colton AD: Pete Taylor Agency Producer: Paul Gunnarson Director: David Kellogg/Anonymous Content DP: John Schwartzmann EP: Andy Traines Producer: Phil Rose Editor: Adam Parker Editorial Company: Chrome, Santa Monica Song: "The Rubberband Man" Musical Artist: The Spinners