Virgin Mobile "Sleigh," "Snowflakes"

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A glorious pile of holiday weirdness arrived in these spots for Virgin Mobile, which play up the pay-as-you-go service available to everyone!-via the everyman holiday celebration of Chrismahanukwanzah. The spot harmoniously gathers together in a faux-snowland set a pipe-smoking gramps type, a pair of Hasidic Jews , a caveman and a hobbly Tiny Tim clone, crooning together a catchy tune. The joyfully absurd lyrics push it nicely over the top: "It's OK if you're a Muslim, a Christian or a Jew. It's OK if you're agnostic and you don't know what to do. An all-inclusive celebration, no contractual obligation. Happy Chrismhanukwanzakah to you -and pagans too!"

Client: Virgin Mobile Agency: Fallon/N.Y. ECD: Ari Merkin ACD: Wayne Best CW: Adam Alshin ADs: Marcus Woolcott, Wayne Best Director: Kuntz & Maguire/MJZ Editor: Jun Diaz/MacKenzie Cutler Editorial, N.Y. Composer: Ween Audio Post Production: Sound Lounge Sound Engineer: Tommy Jucarone

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