PHONE NUMBERS, PLEASE: Include your street address, phone, and fax number somewhere on your home page. This may seem silly to those who conduct all of their business in cyberspace, but there are still people who need to know where you're located. Editors often mention the location of a company in a story, or will want to use the phone to interview a company executive. And you never know, a prospective customer may want to talk to an actual salesperson. Your Web site should make it easy to get in touch with your company, by any method your customer prefers.