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SPECIAL ANNOUNCEMENTS: Reserve space on your site for customer alerts. For example, are you going to be exhibiting at an upcoming show? Place a little banner on your home page promoting your participation in the show. If you will be making a major announcement, say what type of product it will be and describe how it solves your customers' problems. Special announcement banners can also be used to publicize new products, highlight your CEO's latest speech, or point to a new positioning piece that you have just loaded onto your site. (Submitted by Kristin Zhivago, kristin@zhivago.com)
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