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WANT SOME FRIES WITH THAT? Upselling, the practice of persuading customers to buy something extra, is starting to hit the Web. If you believe your customers are ready for it, try upselling but avoid being intrusive. The upsell offer should make sense in terms of both the current purchase and the customer's historical profile. To start that profile, you should consider adding an incentive to get customers to give you information about themselves.
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