Starting to figure out this Web marketing thing at last? Well, get ready for the newest twist: The ability to "push" your message out from the Web right to customers' desktops, where they'll be passive viewers, just the way TV
works. A host of companies showed off new products enabling so-called "push" marketing, including the two giants who drive the industry: Microsoft and
Netscape. For a quick overview of what's coming-- and what's here now-- check out this month's Web Impact
column in the
NetMarketing Knowledge Base.