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Starting to figure out this Web marketing thing at last? Well, get ready for the newest twist: The ability to "push" your message out from the Web right to customers' desktops, where they'll be passive viewers, just the way TV works. A host of companies showed off new products enabling so-called "push" marketing, including the two giants who drive the industry: Microsoft and Netscape. For a quick overview of what's coming-- and what's here now-- check out this month's Web Impact column in the NetMarketing Knowledge Base.
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