MATCH SITE DESIGN TO GOALS: Often people get so caught up in implementing fancy bells and whistles, they forget their Web site's goals. If the goal is to sell, the site should be designed as a call to action to buy your product. Simple, easy-to-use sites that have a strong call to action will work better than really large, unfocused sites with all the coolest gizmos. Simply put, don't let your users forget why they're there. (Submitted by Steve Klinenberg of Santa Monica-based developer digitalfacades.