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BIG MISTAKE: Here's something you want to avoid when putting up a new site: Don't announce the URL before the live version is up and running properly. It's tempting to let the world know about the site for the launch date, but if it isn't fully operational, the launch can ruin the business behind it. A poor launch can also taint the press' view of a company. So make sure it's working properly first, THEN make the announcements.
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