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DON'T OVERLOOK THE OBVIOUS: When setting up your Web site, make it easy for people to contact you the old-fashioned way: By telephone. Too often, companies either make it difficult to find their phone numbers on their sites or they don't include them at all. (We know we've mentioned this before, but a recent experience trying to find numbers for top business-to-business advertisers took too much time and all too often yielded no results!)
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