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MINIMIZE LINKS: If your Internet site provides customer support for several products be sure to organize it by product. One major company has its site organized by departmental function: "our new upgrades," "latest docs," "accessories." This forces customers looking for information about a specific product to drill down, back up, drill down, back up and do it yet again. What a pain! Always organize the data on your Web site to minimize the number of links a customer must check out. (Submitted by Dr. Charles Kreitzberg, president, Cognetics Corp.
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