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GOING GLOBAL: In this new online market, the first step is simply to become visible to those online in countries you want to reach, according to Euro-Marketing Associates, which specializes in helping companies expand their Web presence globally. Companies should develop a plan for bringing the international visitor to their site. Start by identifying your international market, localizing your offer on its terms--the habits, needs and expectations of that market--then target your message according to those needs.
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