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BE PRECISE WHEN PROMOTING YOUR SITE: When you're launching a new site, or promoting something new on an existing site, you should go beyond the usual run of general-purpose search engines and directories. For business-to-business Web marketing in particular, there are a variety of industry-specific directories that promote your site to the users who are most interested in it. For an overview and some helpful hints, read online promotion expert Eric Ward's article on narrow-targeting your promotions in this month's issue of NetMarketing.
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