PICKING A DEVELOPER: Finding the right Web site developer can be a difficult process. You may know little about the World Wide Web, and Web developers may know nothing about your business. While there's no secret equation to finding a Web developer, there are basic strategies that can help reduce the time and cost of your search, and cut the risk of hiring a developer that's ill-suited to your company's needs. This month's NetMarketing
tells marketers what to look for when hiring a Web developer.