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BtoB

1-800-flowers.com enters online marketing deal with Inceptor

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Boston--1-800-flowers.com has entered an online marketing pact with Inceptor Inc., a Maynard, Mass.-based conversion marketing software developer. The announcement came at the Direct Marketing Association's 18th Annual Catalog Conference & Exhibition. New York-based 1-800-flowers will use Inceptor's Excedia software to increase flexibility in its multi-channel online marketing efforts. 1-800-flowers.com does much of its business through corporate accounts.
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