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Company: Farm Journal Media
Average monthly unique visitors: 210,000
Source: Google Analytics
Following a complete makeover last summer, has vastly expanded its coverage of the agricultural field and grown its audience., which links to 10 websites owned by Farm Journal Media, added coverage in nine channels important to farmers, such as business, commodity prices, crops, livestock, machinery and weather. Another major element of the relaunch: a commodity markets resource center with charts, graphs, interactive tables and local grain prices from 5,000-plus grain buyers. "What's true about the Web is you build an audience in pieces," said Mitch Rouda, president of e-media, Farm Journal Media. "In a magazine, you get somebody to sign up, and they get the whole thing. [But online] you build your audience by throwing bones in every direction for all different types of potential users." The site is now running more video programming from the parent company's television division, such as "AgDay TV," a 30-minute daily program covering the latest news in agricultural markets, and "U.S. Farm Report," which runs weekly. The site's discussion boards now include both video and audio posts. The relaunch has boosted traffic. In the January-May period this year, the site attracted 210,000 unique monthly visitors, compared with 140,000 unique visitors during the same period in 2010, according to Google Analytics.
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