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10 Great Media Sites: FOCUS.COM

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URL: www. focus.com
Company: Focus Inc.
Average monthly unique visitors: 550,000
Source: Google Analytics

The premise behind Focus.com is that it's a platform for creating and widely distributing business expertise in the form of user-generated research, peer-to-peer questions and answers, open discussions, Web events and white papers. The site is free to users and content creators; revenue comes from a mix of advertising and lead generation.

Focus Inc., a private company formed in 2005, debuted the site in June 2009 and began to build up the Focus Expert Network. By the time of its official launch in May, Focus.com had more than 1,000 experts; by early June, it had amassed 750,000 registered users.

"Focus experts have contributed more than 50,000 pieces of research and analysis to Focus.com and, in so doing, have helped millions of businesses make better decisions," said Focus Inc. CEO Scott Albro.

Why do businesspeople provide this content for free? "Many experts contribute to Focus.com simply because they believe in the power of democratizing business expertise—expertise that's been traditionally reserved for the Fortune 500," Albro said. "Others find Focus.com to be the most effective third-party platform for promoting their capabilities and expertise."

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