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10 Great Media Sites: GOVERNMENT TECHNOLOGY'S GT TV

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URL: www.govtech.com/gt/video
Company:
e.Republic
Average monthly unique visitors: 110,000
Source: Google Analytics
Average monthly video streams: 6,000
Source: Delve Networks

GT TV was launched on Government Technology's website, www.govtech.com, in May 2007. Ever since, parent company e.Republic has steadily invested in the video medium.

"Video is a desired medium because it enhances the website, engages the audience and is an extremely good vehicle for communicating," said Don Pearson, exec VP of e.Republic. He added that video is becoming more important as the digital medium evolves, which is why e.Republic has made a strong commitment to creating original video editorial. GT TV currently has about 300 editorial videos, and one or two new ones are added to the site weekly.

In addition to writing magazine and website articles, e.Republic editors are expanding their skills to include video production, Pearson said. "We've also made an investment in a professional team familiar with the video medium to back up the editors and make sure our production quality is as high as the caliber of our print and Web editorial content," he said.

In January 2007, e.Republic installed a video studio at its headquarters in Folsom, Calif., and hired its first full-time video editor/producer; a second video specialist was added in late 2008.

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