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10 Great Media Sites: GREENBIZ.COM

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URL: www.greenbiz.com
Company: Greener World Media
Average monthly unique visitors: 302,000
Source: Google Analytics

Since the relaunch of GreenBiz.com was completed in March, Greener World Media has seen double-digit growth in monthly unique visitors and page views. The site was migrated to the Drupal open-source content management platform two years ago, and the recent redesign provides a more dynamic visual presentation, improved topic-driven navigation and a stronger search function powered by Solr.

"We changed the look and feel of the site quite a bit, presenting content in a more compelling format and streamlining navigation to help users get what they wanted more quickly and easily," said Hugh Byrne, senior VP-product and audience development at Greener World Media. "The new design enables GreenBiz.com to quickly add new products and business lines to the site, including a consultants directory and subscription management tools."

With the infrastructure now in place to support subscriptions, Greener World Media "can contemplate expanding offerings ... as part of a broader initiative to diversify revenue streams," Byrne added.

Since Greenbiz.com staff has put more effort into participating on Digg, Facebook, LinkedIn, StumbleUpon and Twitter "their combined contribution represents a percent of our overall site traffic that's well into the double digits," Byrne said.

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