10 Great Media Sites: ITWORLD

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Company: IDG Communications
Average monthly unique visitors: 386,000
Source: Omniture

A pioneer in Web 2.0 before the term was coined, ITworld was founded a decade ago and, in 2007, acquired by IDG Communications from Accela Communications. As proof of its continued relevance, ITworld saw traffic increase 123% between May 2009 and May 2010, which was also the month the site reached an all-time high of 1,338,241 page views.

In the increasingly crowded social media space, "we keep users engaged by continuously offering new features that enable them to showcase their knowledge and expertise," said Jodie Naze, ITworld director. One recent addition is an interview series in which IT professionals talk about their personal career journeys.

ITworld also added two new sponsorship opportunities. With its new sponsored blogs, advertisers can provide their own blogger, choose a topic and have ITworld select a blogger, or give full control to ITworld. All the ad units surrounding the blog are dedicated to the sponsor's messaging. The second such sponsorship opportunity is an ad unit advertisers can use to promote a featured download.

"IT leaders are living in a period of unprecedented change, and they must connect with and be involved in credible conversations with their peers and trusted sources," Naze said. "ITworld's goal is to be a catalyst for those conversations."

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