Company: Time Warner
Average monthly unique visitors: 8 million
n Jan. 15, CNNMoney.com initiated an enhanced commitment to broadband video. This included a redesign of CNNMoney.com's home page and other key pages to include a prominent embedded video player.
With that, the CNNMoney team ramped up to produce about 30 original, broadcast-quality videos each day. The goal was to establish CNNMoney as the dominant force in Internet-delivered business and finance video.
By March, Nielsen VideoCensus reported that CNNMoney had delivered more than 14 million video streams to viewers, three times as many as the next competitor in the financial news and information category, MSN Money.
Each viewer spent an average 34.2 minutes watching.
All of the videos are produced for the Web by the CNN-Money.com staff. Videos are shot at the dedicated studio CNN-Money constructed at its Time Warner Center headquarters in New York, as well as in locations from Daytona Beach, Fla., and El Paso, Texas, to the oil refineries of Nigeria.
“Through our broadband initiative, we are adding value to the storytelling and leveraging all of the equity we have in the multiple brands to give the user a more complete experience,” said Jonathan Shar, senior VP-general manager of CNNMoney.com. The Time Inc. brands represented on the site are Fortune, FSB: Fortune Small Business
. CNNMoney.com also serves as CNN.com's exclusive business site.
“The first half of 2008 has been a great learning experience,” Shar said, adding that the video content will continue to evolve and improve, with additional daily features and weekly shows to come. M