Company: Nielsen Business Media
Average monthly unique visitors: 1.7 million
Source: Nielsen NetRatingsNext: Channelweb
There's no confusing the relaunched Hollywood Reporter Web site with other b-to-b media sites. The revamped version debuted in April, in tandem with similar overhauls of the print magazine and its digital edition. The site's bold new design adheres to a black, red, gray and white color scheme that's unbroken except for color photographs, videos and illustrations.
One of the biggest changes to the site was the strategic shift in the integrated brand's editorial priorities. THR.com has added to its editorial staff and now has Web editors working on the site, seven days a week, who span time zones from New York and Los Angeles to London and Beijing. Reporters are focused on breaking stories online first rather than holding them for the print magazine.
The editors now have better control of the site and can organize and rearrange content at any time without engaging a programmer.
Navigation throughout the site has been simplified, and content concentrated on fewer pages. It is now organized the way the business is segmented—film, television, music, technology, finance and the world—rather than by form, such as news, blogs or video. Subsites are organized as one-stop destinations for each segment, filled with news, reviews, special reports, blogs, columns and video.
Another significant change is a huge—and still growing—amount of original online video content. Video studios in Los Angeles and New York are now set up to host industry luminaries for exclusive conversations.