Today's great Web sites present detailed product and company information in an easy-to-navigate format. They have an uncluttered design that embodies the corporate brand, ditching the bells and whistles unless the bells and whistles improve the customer experience. They engage users in a two-way conversation rather than a one-sided sales pitch. In short, they make customers' lives easier.
In the following pages, we feature 10 Web sites that masterfully accomplish these tasks. We also check in with one of the sites in last year's section on great sites-Nextel.com-to highlight some of the company's recent online updates. We've asked some leading Web site usability and online marketing experts to comment on the sites we've chosen to feature.