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10 Questions for Social Media Measurement Success

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Lee Odden of TopRank’s Online Marketing Blog writes “In order for companies to realize the maximum benefit and impact from social media marketing, the prerequisite for goal setting must be a certain level of understanding about the nature of online communities, social media sharing websites and applications. Unrealistic expectations based on a lack of knowledge about the social web is far too expensive to ignore.” Odden goes on to provide marketers with a checklist of questions they should ask while establishing their social media strategy.
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