10 Questions for Social Media Measurement Success

By Published on .

Most Popular
Lee Odden of TopRank’s Online Marketing Blog writes “In order for companies to realize the maximum benefit and impact from social media marketing, the prerequisite for goal setting must be a certain level of understanding about the nature of online communities, social media sharing websites and applications. Unrealistic expectations based on a lack of knowledge about the social web is far too expensive to ignore.” Odden goes on to provide marketers with a checklist of questions they should ask while establishing their social media strategy.
In this article: