Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


10 Questions for Social Media Measurement Success

By Published on .

Lee Odden of TopRank’s Online Marketing Blog writes “In order for companies to realize the maximum benefit and impact from social media marketing, the prerequisite for goal setting must be a certain level of understanding about the nature of online communities, social media sharing websites and applications. Unrealistic expectations based on a lack of knowledge about the social web is far too expensive to ignore.” Odden goes on to provide marketers with a checklist of questions they should ask while establishing their social media strategy.
Most Popular
In this article: