10 rules for epic b2b blogging

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Blogging is becoming an essential component to a good social media strategy. Fine-tune your company's blog by following Jeffrey Cohen's advice on the Social Media B2B blog. He writes, “Not only does it show how the people at a company think and what is important to them, but [blogging] provides regularly updated, keyword-rich content that search engines like. Expanding reach by building followings on social media networks is important, but it is more important to drive those contacts back to your blog. This way they can respond to offers through calls-to-action and share your remarkable, and educational, content with their networks.”
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