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10 things to do to improve agency service

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Have issues with your agency? Or, are you with an agency yourself and looking to improve this year? Here, Phil Johnson, CEO of PJA Advertising+Marketing, Cambridge, Mass., offers 10 action items that can make agencies and marketers a little more sane in working together in 2012. They include ignoring short term industry ad trends while focusing instead on marketer needs; cultivating expertise in non-expert areas, such as gaming, mobile and content curation; and committing to social media as both a social and advertising platform, along with seven more.
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